Overview
From The Temple House
Penfolds kicked off Miami Art Week 2022 with an evening of immersive artistry and digital exploration at The Temple House. Academy and Golden Globe Award-Winning Musician Mark Ronson and rising DJ, Yaeji performed as guests were treated to the luxury winemaker's 2022 collection and invited to "Venture Beyond : A Digital Ritual" with boundary-pushing digital art installations.
The experience combined custom digital art, sound, and Penfolds' latest vintages within a fully immersive environment. The event was designed to provide a unique experience that interacts socially in this new digital realm. Penfolds partnered with premier digital art gallery Vellum LA to support and provide a platform for artists and designers in creative spaces and those working to understand the new digital environment we are inhabiting.
Client: Penfolds
Production Agency: 9 Rooftops
Digital Art: Vellum LA Gallery, Misato, United Projection