Trendi F*CK FOODWASTE Mobile Bar

March 2022
Experiential Activation
Austin, TX
From Steel Space Concepts
Trendi was at SXSW with their shipping container we built for them. With one goal in mind, to stop food waste one smoothie at a time! Their mobile smoothie bar surely made its impact. Best known for its conference and festivals that celebrate the convergence of innovation and technologies, this concept was a perfect fit! The unit was a perfect place for them to promote why they do what they’re doing. Passersby were inclined to go inside the shipping container booth to taste one of their smoothies. At the same time, Trendi's employees had the chance to talk and raise awareness about the environment and their mission. Trendi’s unit is a special one. We painted their assets fully black and they used a bright green to create an awesome contrast. And of course, we can’t ignore the slogan of their campaign: F*ck Foodwaste!
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