Crown Royal SuperBowl Week
February 2023
Collaborators
Experiential Activation
Scottsdale, AZ
1,000 - 5,000 Attendees
Overview
From RMNG Experiential Marketing Agency
NVE and RMNG partnered with Crown Royal to create an unforgettable activation serving hospitality workers in Glendale, and Scottsdale, Arizona during Super Bowl week. We served up over 1,000 custom purple donuts and cups of coffee to Scottsdale Waste Management Open volunteers and Super Bowl workers from a Crown Royal-branded food truck, operated by Modern Tortilla. Sweet Waters in Scottsdale provided the coffee, while Chef K created the delectable donuts, and Tanger Outlets proved to be a great location for reaching Super Bowl workers and attendees.
The event was a huge success, with people from all walks of life coming together to celebrate one of the biggest events in sports. We also featured branded wares from Circal Group, which helped to showcase Crown Royal in a unique and engaging way. We were blown away by the support and enthusiasm of everyone involved, and we can't wait to do it all again in the future.
Venue
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Tanger Outlets Phoenix
Scottsdale, AZ
Event Team
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