Adidas X M&M

Bringing together the sweetest collab and two cultural icons, Adidas x M&M’S, we at Activate partnered with Annex to create a memorable unboxing moment for the release of 4 new iconic Forum 84 Lo shoes to pay tribute to the M&M'S characters. To want influencers to share the excitement of the new release and the history of how far this shoe has come, we took inspiration from the 1980s and 1990s sports aesthetic and created an impactful branding moment. An exclusively designed branded duffle bag filled with candy, an M&M'S shirt, a custom pin, and a pair of new Forum 84 Lo shoes completed the sweet gifting.