Luck

Activate partnered with Swisher Productions to introduce an interactive "choose your own adventure" experience celebrating the release of Luck, a new Apple original film by Sky Dance Animation. Brand ambassadors welcomed attendees into the land of luck, who flipped a lucky coin to determine if they were lucky or unlucky to start their journey. Inside, the experience offered immersive games, photo opportunities, custom penny machines, interactive games, and slime stations for guests to explore as they navigated the mystical land of good and bad luck. At the center of the experience featured the in-between lounge, where good and bad luck meets and where families could sit and watch a trailer from the show while enjoying a bag of luck-themed cotton candy.