Sam's Club x Elton John Eyewear Tour

The Activate team and Sam's Club partnered with Elton John to bring the #LookYourself Elton John Eyewear collection to the Fans in an interactive experience that showcased the line, inspired by his eccentric style and illustrious music career. The multi-city tour featured a theatrical phone booth with a rhinestone phone for fans to take pictures with a large-scale rocket ship that displayed the glassware from the line and an over-the-top container store with a slide and larger-than-life glasses modeled by Elton's iconic frames. Inside, fans were welcomed to try on frames to find a style that brought out their unique style and uniqueness.