REI CicLAvia
October 2021
Collaborators
Experiential Activation
Los Angeles, CA
5,000 - 20,000 Attendees
Overview
From Empire Lakes Productions
ELP partnered with REI to execute CicLAvia, the U.S.’ largest open street program where 10,000+ of Los Angeles’ bike enthusiasts come together for a short ride that culminates in a street fair with food trucks and local vendors. Our team supplied a LED wall, speakers, and a live feed of a bike demo. We worked with REI to curate content that promoted the conservation of our national parks and highlighted marginalized voices in the cycling and outdoor community.
Event Team
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