AT&T Fan Zone at the Final Four Fest

When we were engaged to help produce the AT&T Fan Zone at this event, we were thrilled to accept the challenge! Our live events team handled the lighting, rigging, audio, LED, printed graphics, and wall structure for the 13,000 sq. ft. booth. This impressive space featured a stage with daily player interviews and meet-and-greets, a lounge with charging stations, retail displays, and a 360-photo activation. Through the expertise and connective power of AT&T’s leading technology, we wanted to combine the sports, music, and culture of New Orleans to bring fans a unique on-site experience at college basketball’s biggest moment. The centerpiece was our “Rhythm of the Game” LED basketball court, featuring a 46′ x 13′ LED wall and 46′ x 30′ LED floor. Our live events, creative, development, and studio teams worked in harmony to bring this vision to life!