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2021 Brand studio experience

December 2021
Experiential Activation
Miami, FL
1,000 - 5,000 Attendees
 
Overview
From Jen Lemieux
Co-Lead Producer of the brand studio experience at Art Basel 2021. Worked with our Experience Design, Creative, & Accounts team to produce the activation space for Card Members & their guests on the beachfront of The Edition Hotel in South Miami Beach, FL. Managed vendors (Fabrication/Structure Partner, AV/Staging, Floral, Rentals, Security, Venue), budget, creative deliverables, staffing. This event included a series of events within a 3 day period including - Platinum Studio featuring F&B, Equinox Fitness, DJ sets, Collectible Art Galleries linked via QR codes to microsite - Welcome dinner revealing Platinum Art Cards featuring work of Kehinde Wiley & Julie Mehretu - In person Lizzo Concert also broadcast for cardmembers - Exclusive Carbone Dinners Agency: Momentum Worldwide