Overview
From Jen Lemieux
Co-Lead Producer of the brand studio experience at Art Basel 2021. Worked with our Experience Design, Creative, & Accounts team to produce the activation space for Card Members & their guests on the beachfront of The Edition Hotel in South Miami Beach, FL. Managed vendors (Fabrication/Structure Partner, AV/Staging, Floral, Rentals, Security, Venue), budget, creative deliverables, staffing.
This event included a series of events within a 3 day period including
- Platinum Studio featuring F&B, Equinox Fitness, DJ sets, Collectible Art Galleries linked via QR codes to microsite
- Welcome dinner revealing Platinum Art Cards featuring work of Kehinde Wiley & Julie Mehretu
- In person Lizzo Concert also broadcast for cardmembers
- Exclusive Carbone Dinners
Agency: Momentum Worldwide