LA Golden Spirit

GRADIENT collaborated with Golden Goose to bring their Golden Spirit experience to life at The Pink Motel in Los Angeles, California. We captured content through an art-forward lens to illuminate their Italian heritage and commitment to perfect imperfection. The collaborative content was designed, directed, live-streamed, and produced by our teams using a combination of FPV drone footage, on-location video capture, social media-stylized clips, and still-life photography. Additionally, by featuring the diverse mix of guests with iconic Golden Goose products, we highlighted Golden Goose's motto of a co-creation experience and maximized brand impact across multiple channels. GRADIENT's creative and production teams transformed the vintage Pink Motel into a living art piece and fashion hub of content creation. We turned the pool into an epic custom skate bowl for the main event, where Olympic skateboarder Cory Juneau gave a jaw-dropping exhibition. It was a night to remember!