LA Golden Spirit

October 2022
Experiential Activation
Los Angeles, CA
From Gradient Experiential
GRADIENT collaborated with Golden Goose to bring their Golden Spirit experience to life at The Pink Motel in Los Angeles, California. We captured content through an art-forward lens to illuminate their Italian heritage and commitment to perfect imperfection. The collaborative content was designed, directed, live-streamed, and produced by our teams using a combination of FPV drone footage, on-location video capture, social media-stylized clips, and still-life photography. Additionally, by featuring the diverse mix of guests with iconic Golden Goose products, we highlighted Golden Goose's motto of a co-creation experience and maximized brand impact across multiple channels. GRADIENT's creative and production teams transformed the vintage Pink Motel into a living art piece and fashion hub of content creation. We turned the pool into an epic custom skate bowl for the main event, where Olympic skateboarder Cory Juneau gave a jaw-dropping exhibition. It was a night to remember!
Venue map
Pink Motel
Los Angeles, CA
Event Team
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