Saints Row Mobile Tour

In support of the successful media preview of Saints Row in Las Vegas, the Chalupacabra truck hit the road in three different significant markets. Mimicking the “front” food truck from the game, the Chalupacabra truck created buzz in each city as brand ambassadors took to the streets with custom swag! As guests approached the vehicle they were prompted to scan the QR code on the “Menu” sign, they were surprised to see that this was in fact a Saints Row takeover. The website gave guests a code at the truck to receive a free gift. If guests watched the entire Saints Row trailer on the website, they discovered another code allowing them to retrieve a premium item. The overall activation was a fun way to increase the game’s visibility and promote the game launch by using guerrilla marketing tactics, requiring action from consumers. Stop 1. San Diego - July 21-24 / Comic Con Stop 2. Los Angeles - August 20-23 / Launch Day Stop 3. Seattle- September 2-5 / PAX West Convention