Imaging Endpoints at ASCO

ASV’s design approach delivered a custom-built booth display with attention-grabbing illuminated and dimensional elements that served as the ideal backdrop for highlighting the brand’s business-driven digital content. Customized formal meeting and social gathering spaces along with multiple informal sales stations carved out dedicated engagement areas within the booth. Two double-sided 16’ high ID pillars and a 19’ wide blade hanging sign – all with pierce lit logos – ensured brand visibility from various vantage points across the show floor.​