Tonka with Appearance from Shaq

This September, we teamed up with Tonka to promote their kid's brand in the most perfectly 'on-the-nose' way possible: by creating a life-sized replica of their toy trucks and parking it in Flat Iron, New York! The bright yellow exterior of the Tonka truck already made it pretty hard to miss; especially with the promise of complimentary 'play-cation kits,' including a free toy truck, stickers, and more, it's no surprise we had parents & their kids lining up by the hundreds. However complimentary Tonka goodies weren't the only source of excitement for guests to feed off. The absolute cherry-on-top of this activation was giving guests the opportunity to meet basketball legend and pop-culture icon, Shaquille O'Neal! Suffice to say, this experiential activation was one of our absolute favorites.