XOS Fleet Week Product Launch

The importance of reducing fossil fuel emissions as much as humanly possible was the focus in this event. For this reason, the launch was centered around ecologically-friendly services & entertainment. Guests were greeted with an extraordinary holograph depicting the XOS Logo, which they were then invited to walk through! Two trucks where the center of the launch, so we needed a venue that could accommodate these huge vehicles as well as the hundreds of guests that wanted to witness the product launch. The trucks came straight out of a launch at the ACT Expo, so we chose CRAFTED in San Pedro as a nearby location with an industrial feel and huge square footage. Once the trucks were loaded in, our staff began work constructing a massive stage with surrounding LED screens & hundreds of feet of trussing to create a both industrial and down-to-earth feel. Draping, lights, & 80” monitors hung from the supports and trussing as well as DMX-controlled hydraulics. Colored LED lighting illuminated separate seating areas with individual content projectors. With all of these technological aspects, the safety of the guests was our first priority. Precautions against fires, earthquakes, & crowding are standard at all of our events and this was no exception. The event was live-streamed to ensure that nobody missed out on the fun.