K9 Natural Product Sampling

K9 Natural’s product launch took place in three quintessential LA destinations: Abbot Kinney, Melrose Trading Post, and 3rd Street Promenade. By parking a branded food truck in these popular areas, team members were able to reach an extraordinary number of dog walkers and pet owners and show them that the best way to express love for their furry friend is by feeding them K9 Natural’s milk— with, of course, irresistible free samples. Food Truck Promotions handed out thousands of K9 Natural’s Milk bottles on-site, effectively creating new brand-to-consumer relationships and leaving a lasting impression around the new product launch. What pet owners came to learn is that with ingredients like Omega 3, lactose-free, and non-artificial milk, K9’s product really is bottled love. As exciting and effective as free samples are, we knew this wasn’t enough to make a top-tier product launch and had to stray from the standard template. That’s how our product marketing team eventually landed on the marketing strategy to integrate a ‘kissing booth’ as part of the customer experience. By creating an interactive photo booth, we were able to increase not only the quality and quantity of consumer engagement but also drive up the product launch’s presence in the digital space organically.