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Aerie SMOOTHEZ Launch
July 2022
Collaborators
Mobile Tour
1,000 - 5,000 Attendees
Overview
From Coffee 'n Clothes
CNC teamed up with Aerie to help launch SMOOTHEZ, the newest collection with the yummiest layers. We created a delicious mobile tour experience across the US in New York City, Chicago, Nashville and Columbus, amplified by influencer marketing and PR. From Lollapalloza to Washington Square Park fans enjoyed programming lineups of highly engaging interactions, custom takeaway gifts, and unique photo moments while enjoying complimentary smoothie blends.
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