M·A·C x Rosalia

M·A·C cosmetics wanted to create an experience like no other to reveal their fiery collaboration with Grammy winning superstar Rosalía. To do this, we transformed an undetectable, seemingly ordinary nail salon into a bold and vibrant speakeasy. Taking cues from Rosalia’s ‘Aute Cuture’ nails, manicure artists curated the designs that the techs brought to life using Mac x Rosalia products. Guests could choose from 5 different designs and were treated to a full nail salon experience before leaving with a swag bag for the road. Inspired by 80’s boudoir design with neon, purple, and blue elements, visitors to the pop-up were fully transported to another world. Neon signs and tv installations decorated the space along with arches, pillars, and other 80’s art deco design elements inspired by the campaign launch photo shoot with Rosalia.