GOAT Tour

Simone Biles is so inspiring- not only for her gymnastic skills but also her mindfulness. Athleta was a sponsor of The Gold Over America tour and we went on the road to 12 cities bringing joy, awareness and fun for the Athleta brand. Blending the aesthetics of the brand with an experience that could be set-up in any space, guests were treated to immersive experiences and photo moments. A traveling booth was created where guests could screenprint a backpack with empowering messages and use the booth as an interactive photo opportunity with their friends.