SkinCeuticals Virtual Product Launch

January 2021
Virtual Event
100 - 150 Attendees
From Dera Lee Productions
We developed a multi-touchpoint event and worked closely with the SkinCeuticals team to deliver three virtual media events that featured custom mailers, immersive digital content and an interactive live stream experience. We designed a media mailer for the ultimate unboxing experience that brought life to the products ingredients & benefits and encouraged attendees all over the US to have a shared experience. We created a fully immersive digital environment to simulate the experience of visiting a SkinCeuticals Skin Lab location. Interactive icons led guests to watch and read educational content on the new product. Guests went from from room to room with a new experience behind each door. In addition to a content hub and interactive environment, the SkinCeuticals virtual lab hosted the live stream briefing just behind the ‘treatment room’ door. In order to differentiate the SkinCeuticals, and to excite media and influencers to join, we developed a briefing event that mixed educational sessions, entertaining content and moments for attendee engagement. The science behind the new Silymarin CF product was brought to life by skincare authorities in the medical field with a dynamic conversation. While speaking, guests were engaged with a live sketch artist visually bringing to life the conversation with brightly colored artwork. To end the event, a skincare focused bingo game was hosted using a pre-printed card that was part of the custom media mailer.
Event Team
Agencies & Vendors