Karma's World - New Orleans - 2022

When 9 Story Productions was preparing to release Chris “Ludacris” Bridges’ new computer-animated musical comedy streaming series on Netflix called Karma’s World, they wanted to generate some serious buzz. When 9 Story reached out to RMNG to help them raise brand awareness, we knew who to call and where to go. As an idea both inspired by and created for Ludacris’ own daughter, we knew that the core theme of the show – whose star uses her music to stay true to herself and not let challenges get her down – was one that all kids should see and hear. We created a fully branded mobile billboard to drive around key markets within the New Orleans area to promote the show. Additionally, we provided a street team with branded Karma's World backpacks to hit the streets engaging with consumers, educating them about the show, and handing out free branded mini hand fans to help people beat the heat!