Urban Outfitters Scavenger Hunt
July 2022
Collaborators
Other
New York, NY
1,000 - 5,000 Attendees
Overview
From Coffee 'n Clothes
CNC partnered with Urban Outfitters and FUJIFILM Holdings America Corporation to create an interactive scavenger hunt in Manhattan. The activation featured six iconic #NYC locations with a custom wheatpasting campaign. Participants were greeted by tour guides who showed them how to use the Fujifilm printer, took their photo, and stamped their branded maps. Once all locations were collected, participants were directed to the UO Herald Square location, driving in-store purchases.
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