Heroes are Humans

CNC partnered with Hero Cosmetics to bring to life their Heroes are Humans campaign to celebrate the brands 5 year anniversary! Hero Cosmetics believes everyone has a hero within (even if you don’t feel like one) and we helped put that message front and center by spotlighting their community and their inner heroes through a multi- market tour (NY, Miami, LA). We encouraged fans to take a selfie and post on Instagram which then appeared on the LED screens with a custom built tech integration. Fans were also able to redeem exclusive packs of Hero Cosmetics product. We sampled over 8K units throughout the program!