MTV's Ex on The Beach

CNC teamed up with Viacom and #MTV to create buzz and tune-in awareness for Season 4 of Ex on The Beach. We created a fictional coffee brand, Red Flag Roasting Company, which showcased the true spirit of the reality series, which is the modern-day dating experience - red flags and all. The mobile pop-up scaled to multiple markets throughout the US and featured a love-themed coffee menu (Ex-presso, Cold as my Ex’s Heart Brew), while attendees were able to interact with walking red flag brand ambassadors, as well as engage with talent.