Malibu Rum NYC Escape

CNC partnered with Malibu Rum to create a multi-sensory pop-up activation that invited fans to enjoy a mini escape in the middle of the city. Those in need of an escape were transported to their happy room in our curated Malibu Mirror Room that doubles as a silent disco or back to the ‘90s by enjoying the Malibu Nostalgia pod. The fun also extended to nearby bars and restaurants, hosting complimentary Malibu cocktails - or cocktail kits delivered straight to peoples homes. The pop up was inspired by Malibu’s latest spot, “Welcome to Malibu,” which reimagines Malibu as more than just a rum, but as a place where you step into a hyperreal world where everyone is unplugged and can unabashedly embrace the things they love - because life’s too short not to Do Whatever Tastes Good!