Rainbow High & Shadow High Experience

May 2022
Pop Up
Los Angeles, CA
1,000 - 5,000 Attendees
From Stoelt Productions Experiential & Digital
Rainbow High™, the leading fashion doll brand and hit entertainment series from MGA Entertainment (MGA), continues to widen its reach and appeal by encouraging fans to interact in new and colorful ways, while staying true to its commitment to embracing diversity, inclusion and self-expression. Along with their archrival school Shadow High™ Rainbow High has a lot of firsts happening this spring and summer: it is expanding its authentically diverse and inclusive doll line with new characters, including a doll with albinism; hosting an exclusive experiential pop-up in Los Angeles; taking over Times Square with a building-sized, interactive billboard; and launching its highly popular animated series globally on Netflix. Fans can get to know the new and current characters, as well as the new Shadow High students, and immerse themselves in the Rainbow High and Shadow High worlds in a variety of creative ways. Fans got to catch a first look and were able to purchase the Shadow High collection, at Rainbow High's first-ever exclusive, experiential event, "RH x SH Pop-Up," taking place on Sunday, May 22, 2022, in Los Angeles, Calif. At the event, fans will enter the worlds of Rainbow High and Shadow High, with interactive elements that inspire creativity, Instagram-able moments and an exclusive shopping event featuring three never-before-available dolls. Limited release of tickets for the event went on sale in early May 2022 and sold out in less than nine minutes!
Venue map
8175 Melrose Ave
Los Angeles, CA
Event Team
Agencies & Vendors