Craig's x Chamberlain Coffee - Coachella

In partnership with Autumn Communications, we celebrated the collaboration between Craig’s Vegan Ice Cream and Chamberlain Coffee, treating festival goers to the ultimate frozen dessert at Coachella - a dairy free, cold brew coffee flavored ice cream. Festival attendees had the opportunity to purchase the ice cream at two VIP locations, including from a custom-fabricated ice cream cart featuring the beloved Chamberlain Coffee Characters. YouTube star and Chamberlain Coffee owner Emma Chamberlain visited the cart, creating social media buzz & excitement surrounding the collaboration and the activation, and encouraging everyone to enjoy the cold, caffeinated treat.