Kinetica

Lead producer responsible for all client communication & management as well external vendors (fabrication & hardware procurement) and internal software development. During the highly anticipated Miami Formula 1 Grand Prix, Crypto . com and Media.Monks partnered up for their first major experience. Together, we produced Kinetica: an NFT gallery installation that combines state-of-the-art technologies and an innovative data visualization system. From creative concepts to visuals and software development, our team built an installation that transforms data obtained from the race into digital artwork—in real time. So… we minted the race. All 57 laps. We turned every lap of the Grand Prix into an exclusive NFT, giving fans the opportunity to own a lap in their digital collections.