Flight of Fini - Experiential Activation in Lakeland, FL | The Vendry

Flight of Fini

May 2022
Experiential Activation
Lakeland, FL
1,000 - 5,000 Attendees
From Inspira Marketing Group
When celebrated winemaker Barone Fini redesigned its label from the family crest to an illustration of a hot air balloon floating high above its vineyards, they never dreamed it would become the inspiration for a virtual reality experience. Steeped in history, the iconic Italian wine brand wanted to drive trial of its best-selling Pinot Grigio: Valdadige DOC among affluent, wine-drinking consume
Up Up and Away Balloon Festival
Lakeland, FL
Event Team
Agencies & Vendors