The Flight Is Right

Barclays Bank and American Airlines wanted to surprise and delight travelers simultaneously at both MIA/DFW airports to celebrate the 40th Anniversary of AAdvantage. Additionally, the timing was right to create a fun and positive experience for travelers during the COVID travel rebound. E&R conceptualized, designed and executed a ‘spin’ off the equally iconic and retro-cool gameshow the ‘Price Is Right.’ Our team negotiated the licensing agreement, fabricated, and staffed the simultaneous activation. American Airlines and Barclays were so excited about the program, they asked us to staff with their flight attendants… which provides an authentic and exciting twist to the program.