Cisco Live 2019

For Cisco Live’s 30th anniversary, the brand took the moment to celebrate their epic community. XDA re-conceived what a giant tech conference should feel like from the moment guests entered the room. Met with a jaw-dropping series of light and sound vignettes—evocative of an immersive art installation meets rock-and-roll light show. To truly embody the brand's laser-focus on customer appreciation, the main-stage Keynote design wowed while putting the audience at the heart of the story. The main-stage featured a responsive network of illuminated tubes reacting organically to video and audio—built on the outer screens to envelop the 13,000 attendees, framing the audience in the center of the show.