Cisco Live 2021 Virtual

One year into the pandemic, and one award-winning digital Cisco Live under our belt, XDA was called to dig deep and find fresh ways to inspire Cisco’s worldwide audience during their first truly global event. XDA ditched the 16x9 box and built an immersive, flexible and spacious (read: Covid-safe) broadcast environment for nine Cisco executives to share how Cisco is building an inclusive, connected future. Blending the physical and digital, XDA created a dynamic scenic experience to set the stage for Cisco’s first global, follow-the-sun broadcast. XDA worked with Cisco execs to craft compelling Keynotes that brought to life the brand’s vision for an inclusive future. The entire experience was centered around a six channel platform for viewing, Q&A sessions, trivia games, and engaging interstitials. Eye-opening conversations lead by marquee guest speakers ranged from film-maker James Cameron to tennis legends Billie-Jean King and Serena Williams. Star-studded musical performances kept attendees engaged, ranging from The Killers and Pentatonix to Black Pumas and Brittany Howard.