Aerie Happy Spot

March 2022
Experiential Activation
Miami, FL
500 - 1,000 Attendees
From Coffee 'n Clothes
CNC partnered with Aerie to introduce the evolution of the #AerieREAL movement and celebrate the brand’s mission of sharing positive messages to create a safe and happy place. The result was an interactive Happy Place activation at the Goodtime Hotel in Miami. The event featured plenty of photo ops & poolside activities including a custom built mini golf course, an Aerie Happy Face swing, tote customization, nail art, & branded merch like pool rafts, watermelon towels, + a Supergoop partnership. The activation concluded with a live performance by singer-songwriter Kelsea Ballerini, debuting her exclusive Aerie song, Keepin’ It Real, which she wrote to inspire the Aerie community to love and let their REALselves shine. The song was also used to launch Aerie's interactive TikTok trend, which now has over 13.2Billion views.
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