bareMinerals + BUXOM Sales Conference

After our bareMinerals + BUXOM Sales attendees were not able to meet in 2020, we knew we had big shoes to fill. Our focus was to reconnect this group and successfully make them feel special with a virtual island getaway. To get attendees excited for the event, we ensured the experience began the moment they received their Retreat Kits full of island must-haves. Some specialty items included fresh branded coconuts, real hand-strung orchid leis from B Floral, and sustainable beach towels that support Marine Conservation Charities. Drawing Booth created a custom map highlighting the two brands, BUXOM Vibe Island and bareMinerals Retreat Island. We added the East of Ellie touch with 3D printed sandcastle molds of the bareMinerals and BUXOM signature products paired with kinetic sand so attendees could build their own islands as part of a custom team-building experience. But it doesn’t end there. Attendees were greeted at the virtual island by live fire dancers. Talk about a welcome. Attendees then enjoyed two full days of interactive sessions, guest speakers, and a custom team-building event. Our client made the remark that our event was an “absolute breath of fresh air” and the bareMinerals + BUXOM leadership team was incredibly impressed by the creativity and overall execution of the event theme.