Ryan's World FanFest

For those of you who don’t know, Ryan’s World is a YouTube sensation that features Ryan Kaji, his parents Shion and Loann, and twin sisters Emma and Kate. Ryan’s World is one of the most popular YouTube channels in the world, typically releasing new kids-centric video content daily, some of which has over 2 billion views. Sequence partnered with pocket.watch and the Kaji family’s agency to bring the first-ever Ryan’s World FanFest to life. The family-friendly, fully free, and public event was developed, edited, and launched in just a few short months. The hour-long virtual extravaganza took fans on a mysterious journey with Ryan, the entire Kaji family, and many special guests as fans explored a new dimension — Ryan’s Multiverse! The experience premiered just a few short days after their float premiered once again in the iconic Macy’s Thanksgiving Day Parade. The goals for the event were to make young fans feel like they were playing alongside Ryan in real-time, promote new products designed by Ryan, and expand Ryan’s fanbase. Our Sequence team was instrumental in creating an immersive Multiverse experience from start to finish. We built the concept from the ground up; ideating beyond video to create an event-worthy experience, the full storyline concept, and building out many interactive elements to align with the video content. The storyline was based on an endless Multiverse hallway, speaking to the breadth of the Ryan’s World brand as well as its future development.