bareMinerals Global Conference

The bareMinerals Global Conference brings together executives from all over the world. Our goal was to give the attendees an on-brand one-of-a-kind virtual experience. We leveraged the spirit of the newly established virtual program to make our attendees “avatars for the day.” We worked with our client to gather photos of each & every attendee which we turned into avatars for each guest with on-brand clothing thanks to help of our partner, Drawing Booth. They used their personalized avatars as their Zoom profile photo, and we used each attendee as part of a group collage to show them all together in our virtual landscape. We even customized the speakers’ avatars to highlight a key attribute of each of them. We made everyone feel together while being apart for our inaugural virtual event with the bareMinerals brand in 2020.