Chase US Open

Chase Bank wanted to celebrate the return of the US Open to New York City by connecting with tennis fans across all five boroughs. Their representatives at Creative Arts Agency (CAA) reached out to ASV to design, fabricate, and manage a two-week mobile tour consisting of a fully-customized branded activation trailer and remote kiosk displays. The interior space of the activation trailer served as a giveaway area for US Open tennis-themed items. Brand ambassadors encouraged guests to partake in the interactive elements on either side of the trailer. On one side, we had a QR code that led guests to an Instagram overlay filter where they could pose as if they were about to serve a tennis ball at the US Open. The other side of the trailer featured an AR Serve Speed experience that allowed fans to take hold of a racket and attempt to hit a (virtual) tennis ball to achieve the perfect serve. Once complete, fans would be able to compare their serve speed to the pros, and would be sent a GIF of themselves interacting with the experience as a media takeaway. The second element of this tour were three 10’ x 10’ remote giveaway kiosks that were stationed in high traffic areas around the city. Select kiosks also had a PORTL hologram kit attached to them. As fans walked into frame, they would see themselves standing behind a podium that featured the actual Men’s and Women’s US Open trophies. Brand ambassadors encouraged them to strike their best victory pose for a takeaway photo.