FOX Next Level Chef at Smorgasburg

To kick off Next Level Chef on Fox, a new cooking competition produced by Gordon Ramsay, we brought the ultimate foods to the ultimate foodie destination: Smorgasburg LA. The one day activation invited consumers to enjoy favorites from iconic LA restaurants serving their food out of custom wrapped food trucks, including Gracias Madre, Howlin’ Rays and Sushi|Bar. We gave attendees the opportunity to meet Chef Richard Blais, watch snippets of the show, engage with hexclad cookware – used by Chef Ramsay himself - and enter for a chance to win their own set, and most importantly, eat some seriously good food.