Urban Outfitters x Fujifilm Mobile Pop U

Highlight the unique Fujifilm x Urban Outfitters partnership in an authentic way through an in-person, COVID safe experience. CNC designed and launched a custom Urban Outfitters x Fujifilm mobile vehicle in NYC to pop up in front of iconic locations including the flagship UO store in Herald Square. We passed out Instax Mini camera cookies, free coffee, and Instax accessories. To make the activation meaningful to World Kindness Day, we created a custom Instax x Urban Outfitters logo for sweatshirts and we snapped photos of consumers using the Instax mini cameras and encouraged strangers to write messages of kindness on cards we adhered to our truck on a custom Kindness board.