Miss Dior Millefiore Pop Up

AGENC worked closely with the Dior pr, retail, and visuals teams to design the NYFW edition of the Miss Dior Millefiore sensory experience and exhibit - also a worldwide campaign with pop-ups taking place in Paris, Tokyo, New York, and Düseldorf. AGENC produced the experience along with Lewis Miller design on the floral installations, for a 5 day pop-up in Gansevoort Plaza, NYC. Sold out daily and viral on social, the experience was a success for clients, consumers, and press alike. The custom-designed structure, which AGENC worked with fabrication partner, Bednark Studios, takes inspiration from the signature Miss Dior bottle, featuring a highly stylized interior with floor to ceiling video wall, makeup and Parfum experiences, infinity flower field mirror room, Dior cafe serving matcha and red beet lattes, custom bouquet making and a photo moment dream with a Bentley overflowing with floral from the trunk with editorial style photographs available for all guests. “The logistics of creating this experience was challenging but so very rewarding. We are very pleased with the results of the overall look, incredible turnout, and major love on social media it’s received.”