Sunscreen 'n Ice Cream

Coffee ’n Clothes partnered with Hero Cosmetics for the launch of the new Force Shield Sunscreen. We planned and executed sampling tours in New York, Brooklyn, & Los Angeles that focused on driving trial at top summer hangouts—from Washington Square Park, SoHo, Venice Beach and more. The activations were filled with samples of the new sunscreen, paired with ice cream sandwiches and vegan popsicles for the ultimate summer experience. Customized QR codes across the vehicle allowed passerby’s for exclusive discounts and promotions.