Hybrid Brooklyn Black Tie Ball

Sequence partnered with The Conservancy to create a hybrid experience on a few different levels. Because of the current situation, we crafted an approach with no centralized audience, but blended a creative combo of smaller groups to take the experience beyond the screen. Bringing it all together, we wove the watch parties above into a hybrid multi-location afterparty. To bring in something familiar from the Park, we worked with the 1Hotel in Brooklyn Bridge Park to provide the iconic skyline backdrop for the afterparty. The DJ, who has done the event for many years before, was on location at the 1Hotel. Our video crew again captured this safely live on-location. Our clients from The Conservancy were on the roof and were able to jump on camera to create a dance party moment as well. Throughout the 30-minute afterparty we toggled between the DJ live spinning, the various watch parties, solo viewers dancing who opted in, and the clients and skyline scene from the 1Hotel roof. The outcome was a super fun, safe and integrated hybrid-virtual party!