The Toy Association

Longtime clients of Sequence, The Toy Association, brought their annual Toy of the Year Awards to the virtual stage for the first time in 2021. The annual awards show celebrates the most innovative in the toy industry while fundraising for the organization’s nonprofit, The Toy Foundation. Our team created the visual identity and all related graphics, selected and conceptualized the look and feel of the Brandlive platform, and built the run-of-show for maximum engagement. We selected the incredible pre-show entertainment and created the trivia slides to appeal to at-home audiences of all ages. Over 800 toy professionals, toy company nominees, families and children tuned in live to stream the event. The comments in the chatbox were especially fun and positive. Guests loved interacting with that special feature. Team SEQ even got a shoutout from the TOTY team in the chatbox!