The Wall Street Journal

Sequence produced the finale drive-in event for The Wall Street Journal’s annual Future of Everything Festival. Although the festival was almost entirely hosted virtually, the finale portion was in-person at The Skyline Drive-In Theater in Greenpoint, Brooklyn. The main goals of the event were to create a safe, fun environment, despite the ongoing pandemic, and to highlight the festival’s messaging throughout. In lieu of traditional movie theater concessions, our team (decked out in WSJ attire) greeted each car with a welcome basket. Each basket was filled with branded swag and movie snacks—like popcorn and candy! Hand wipes were also provided to all guests to provide a safe and enjoyable experience while in their cars watching the movie screening (and of course to help with the aftermath of popcorn hands). A DJ greeted the crowd upon arrival and tunes could be heard through the FM station of the cars (just like the movie’s audio). Guests were able to tweet song requests to the DJ via a hashtag on Twitter, and interactive trivia projected on the movie screen allowing attendees to play on their phones to win prizes. The entire experience was nestled on the water with the Manhattan skyline as our natural backdrop. We were proud to accomplish our goal of keeping guests entertained while in their cars, without compromising the communal elements of the experience