Sephora at Kohl's Exclusive Store Launch

To celebrate the launch of Sephora at Kohl’s rolling out to more than 200 stores nationwide, TH Experiential created a mobile-first in-person activation; Sephora’s first since the onset of COVID in 2019. Using the new future of mobile integration as an opportunity, TH Experiential reimagined the landscape of brand activations by developing a beauty maze that offered a unique, mobile-first experience, allowing guests to navigate hands-free for a touch less and contactless experience -- naturally enforcing safe crowd control distancing. Influencers, press, and consumers, were pinged with push notifications via geo-location beacon technology throughout the maze alerting them to interact, engage, create content, meet beauty brand founders and request songs from the DJ. The maze experience was also gamified, inviting guests to explore and discover eight brand and product touch points where they could scan and "collect" QR codes with their mobile devices and redeem for spin the wheel prizes in store. “Creating a mobile first, touch-less experience is key for today’s physical events. At TH Experiential, we are leveraging QR and geo-location technologies to support independent navigation and gamified experiences to drive interactivity.” - Nicole Falco, TH Experiential, Partner, Creative & Brand Strategy