Batiste College Tour
July 2021
Collaborators
Mobile Tour
1,000 - 5,000 Attendees
Overview
From RMNG Experiential Marketing Agency
US Best Selling and OG dry shampoo brand Batiste launched their upgraded fragrances and formulas this summer and wanted to sample them across the nation. We wrapped a truck like those nostalgic ice cream trucks and set out to scent test all across America. Partnering with The Hyppo, we created custom popsicle flavors to match the fragrance profiles of the scents.
We learned that each corner of the nation has extremely different tastes and preferences, but it was well accepted by all!
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