Energy Upgrade California

"RMNG Agency created a high impact experience for Energy Upgrade California to promote their clean energy initiative, which encourages limited power use at certain hours. We rolled out in high traffic San Diego locations such as the San Diego County Fair, Seaport Village, and Gaslamp Square. By engaging celebrity chef Brooke Williamson to craft a gourmet menu, RMNG emphasized limiting energy use by serving her menu at hours when clean energy sources are more readily available. The eye-catching truck, lighted grassy patio, and branded photo booth attracted visitors to stay and enjoy the footprint, increasing dwell time dramatically. Nearly 1,500 guests enjoyed complimentary meals while brand ambassadors delivered crucial information to guests over the four-day activation."