Estee Lauder Origins Class

Mother’s Day Virtual Activation in partnership with Estee Lauder Origins’ store team in NYC. Using the new spring product packaging as inspiration, Danielle led a floral illustration class with 200+ participants, working together to create a bouquet of ranunculus and roses that could be used as a mother’s day card or print. Registration for this event was over 500 participants, which far surpassed the 40 person estimate that was anticipated based on previous online events that did not include an activity portion. Sales were also higher both during and after the event, with most attendees requesting to be contacted with more information and/or to make a purchase.