TBS Friday Night Vibes

TBS was looking for a way to create a programming block that invited and recruited AA viewers to the network. In order to increase overall Black viewership, Pop’N developed Friday Night Vibes and created the promotional elements needed to launch the franchise. The hybrid promotional and programming platform was developed to keep the AA audience locked in by airing major blockbuster movies and wrapping the night with hosted interstitials featuring a wide range of celebs from Tiffany Haddish to Snoop Dogg. The Pop'N Creative promotional elements included the on-air graphics package, an on-air spot and end-to-end management of the influencer campaign to elevate promotional reach.