Make Your Mark

Our team selected and trained Brand Ambassadors in Maker’s Mark value proposition, brand benefits, and the Brand’s signature craftsmanship process to effectively engage adult consumers at key retail locations and popular nightlife venues. We established partnerships with the world-renowned Harlem Haberdashery, the Timberland brand and Pop Culture artist @Namxkeel to produce the unique experiences, filled with specialty Maker’s Mark cocktails, eclectic music and experiential art for key accounts and a hand-picked group of NYC influencers. Brand Ambassadors and local influencers established the authenticity and inclusiveness of Maker’s Mark through these events and guests left with a one-of-a-kind keepsake, a customized, limited-edition Maker’s Mark x Timberland pair of boots made by @Namxkeel