"Amazon Finds a Way" - Jurassic World

May 2018
PR Event
Los Angeles, CA
500 - 1,000 Attendees
From White Walls Fabrication
As a cross-promotional stunt between Amazon and Universal Studios in support of the theatrical release of Jurassic World: Fallen Kingdom, our team was tapped to build an oversized "cardboard" Amazon box to be featured at The Grove in Los Angeles. The massive box was 40' x 14' x 14'9", consisting of a metal framework that was cladded with dibond and graphics, and set on casters for maneuverability. We created a second 30' x 8' x 9' box, which was put on the back of a flatbed and "shipped" to The Grove. It was paraded down the streets and freeways of L.A., garnering media attention, until it arrived at its final destination. During a ceremony featuring appearances by Jurassic World cast members Chris Pratt and Bryce Dallas Howard, the box (the larger one) was opened to reveal a dinosaur inside.
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